Leaders and Associates at Ascension St. Clare’s Hospital celebrated the adoption of the Ascension name and logo at a blessing ceremony on Thursday, September 28.
Ascension St. Clare’s and Ascension St. Michael’s Hospital, Stevens Point were the first hospitals in Ascension Wisconsin to unveil new signage following legal name changes which took place on September 1.
“This is an important milestone in our One Ascension journey,” said Ascension Healthcare Senior Vice President and Ascension Wisconsin Ministry Market Executive Bernie Sherry. “Ascension St. Clare’s is helping lay the foundation for our health ministry’s initiative to unite all of our local brands, names and care teams. This will lead to and reflect further collaboration among physicians and caregivers, locally and nationally, enhancing and integrating the care we provide to those we are privileged to serve.”
Signage crews have completed changes to major exterior hospital and clinic signage at entrances and in key internal areas of facilities in Wausau and Stevens Point. The rebranding will continue in other communities in central and northern Wisconsin over the next few months with a phased approach in other areas of the state over the next year.
“By connecting the care we provide, we make it easier for patients and communities to find the care they need, when and how they need it,” said Ascension Senior Vice President and Chief Marketing and Communications Officer Nick Ragone. “You still see the doctor you know and trust, but now you know your doctor is connected to other experts and specialists across the state and across the country, all dedicated to providing care specific to your individual needs.”
Ascension facilities in central and northern Wisconsin were also the first to convert to a new national website experience designed to highlight and connect Ascension operations nationwide. The online address of ascension.org/wisconsin now serves as the major point of access in the Badger State. The site’s responsive design will provide users a consistent experience from computers, tablets and mobile devices.
“Today’s celebration is exciting for Ascension St. Clare’s and our entire health system,” said Jeremy Normington-Slay, President, Ascension St. Clare’s Hospital. “We are committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable.”