WESTON — After months of planning, Primrose Retirement Communities is set to unveil their new, state-of-the-art memory care facility with an open house and ribbon cutting this week.

Primrose Memory Care, 7704 Franciscan Way in Weston, will offer individualized care that focuses on honoring the lives of residents in every stage of dementia. The 24-bed facility will officially open Nov. 27, but the community can tour the facility from 4 p.m. to 7 p.m. Thursday, Nov. 16, with a ribbon cutting held at 4:15 p.m.

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“This goes beyond providing basic care and support,” said Sales Director Nicki Courtright. “This is about giving our residents an enriched life, where they can always feel fulfilled.”

Primrose purchased the property earlier this year and has since transformed the building into a warm, welcoming 24-bed facility that feels like home. Walls are painted in soothing earth tones. Relaxing music plays softly in the hallways. Warm fires crackle in fireplace lounges. Brightly-lit four-season rooms offer lovely views of surrounding trees. In the center, a serenity garden provides a quiet place for reflection in the summer months. And subtle security features keep loved ones safe, all while the staff works to ensure each resident finds purpose, making the most of every day of their lives.

“This goes beyond just providing basic care and support,” said Sales Director Nicki Courtright. “This is about giving our residents an enriched life, where they can always feel fulfilled.”

Each feature and detail at the new facility is meticulously planned to enhance safety and increase comfort. Unlike traditional senior care centers, the staff at Primrose Memory Care will share meals with residents, offering a unique family-style setting that maximizes nutrition while avoiding sensory overload. In common areas, each room has features designed specifically to spark memories and meaningful discussion. A piano sits in one; a wardrobe and jewelry center sits in another. There is also a resident kitchen, designed for daily cooking or baking activities.

Cooking in the resident kitchen is just one of the daily activities being planned by Life Enrichment Coordinator Matt Johnson, a recreational therapist who brings years of experience to Primrose. Johnson’s programs are specifically designed to be adaptable to residents in all skill levels, and in any stage of their disease, Courtright said.

In the kitchen, for example, some residents might feel completely confident baking bread, while others might feel more comfortable helping knead the dough, she said. Others might simply enjoy observing, being part of the overall experience.

“No two people are alike,” Courtright said. “Care is the same way. It’s important to meet each person’s individual needs, to honor their lives.

“We can’t stop the disease, but we can help our residents make the most of living their lives, every day.”

If you go:

Primrose Retirement Communities will hold a ribbon cutting ceremony and open house at 4:15 p.m. on Thursday, November 16. This ribbon cutting will celebrate the opening of new memory care apartments at the facility. The ribbon cutting will be followed by music, refreshments and tours of the new 24-unit complex. The open house, to be held from 4 p.m. to 7 p.m., is open to the public.

“We are excited to begin this addition to Primrose Memory Care of Wausau,” said BJ Schaefbauer, President of Primrose Retirement Communities. “We have very much enjoyed being a part of the Wausau community and look forward to contributing this unique concept for senior living to the area.”

The 24 memory care units are located at 7704 Franciscan Way in Weston.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living and memory care communities across the country and specializes in personalized services and resident-focused care. Founded in 1989, the mission of Primrose Retirement Communities is to create a happy and healthy living environment for seniors. From the opening of the first Primrose community in 1991 in Aberdeen, Primrose has grown to now include over 35 locations in 17 states.

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