NEWS RELEASE — Anytime Fitness – Weston will hold a ribbon cutting ceremony to celebrate new ownership and completed renovations at 10 a.m. on Tuesday, April 10 at 1711 Schofield Avenue. The event is part of an open house and grand re-opening which will be held from 9 a.m. to 6:45 p.m.

The renovations were completed by Fabiano Designs, a design firm based in New Jersey with more than 20 years of experience in designing fitness clubs internationally.

“Our goal was to help re-energize and evolve the workout areas by incorporating a warm yet energetic color palette while offering a functionally systematic design layout in the clubs,” said Rudy Fabiano, design director at Fabiano Designs.

Anytime Fitness’ traditional purple color is maintained in the club and has been complemented by softer and more natural tones. The 5,400-square foot gym floor has been re-organized to provide a more structured space, with updated equipment, allowing key workout areas to be more visibly defined.

The more natural gallery design scheme was added to increase the functional training platform and make room for a new ‘coaching’ training model that offers group sessions at lower rates than regular one-on-one personal training.

“The remodeling effort is another way for us to provide our members with a clean, upscale, inviting environment where they can achieve their fitness goals.” said Jamie Smith, club manager of the location.

In addition to the new color and layout schemes, a ‘manifesto wall’ offers a look into the mission behind Anytime Fitness and a conversation about ‘real’ beauty in people.

“It’s a place where we can achieve our goals, receive and offer words of encouragement, share tips and celebrate our achievements, with friends and coaches.” said Haley Tupper, a long-time member.

With 24/7 access, Anytime Fitness offers a convenient and affordable alternative for today’s hectic, on-the-go lifestyles. Members use security-access keys to enter the club. Once inside, members have full use of state-of-the-art training and coaching, cardiovascular equipment, strength and free weight equipment. Most of the treadmills and bikes feature personalized viewing screens. Private showers and dressing areas are also available. Anytime Fitness offers 24-hour tanning and membership reciprocity among its clubs, which allows members to use any of the 4,000 clubs around the world.

Members also receive premium access to the Anytime Fitness App, a system that allows members to track their workouts, participate in discussion forums and monitor their nutrition linking to other workout apps like MyFitnessPal and MapMyFitness.

To celebrate its grand re-opening, Anytime Fitness is offering a one dollar enrollment fee and a free “Inbody Experience,” (normally $37 value) a new technology non-evasive body composition analysis that is one of the most accurate on the market.

Club tours will be available during the grand reopening celebration. Membership information is available at the club, by calling 715-298-4348, or by visiting www.anytimefitness.com.