RIB Mountain – Gov. Tony Evers and other state leaders will informally launch ski season Oct. 31 at Granite Peak Ski Area in Rib Mountain.
Evers, Wisconsin Department of Safety and Professional Services Secretary-Designee Dawn Crim and Wisconsin Department of Tourism Secretary-Designee Sara Meaney will be on hand from 9:30 a.m. to 10:30 a.m. to promote safe and fun recreational opportunities in Wisconsin all year.
Outdoor recreation is a vital component of the state tourism industry, which last year generated $21.6 billion in total business sales, supported 199,000 full- and part-time jobs, and added $1.6 billion to state and local tax coffers, according to a Granite Peak news release. Every dollar spent on promoting the Wisconsin tourism industry results in $7 of tax revenue and $89 of visitor spending. Granite Peak Ski Area has been a benefactor of those components.