Mallory Names, left, and Lucca Tonelli.

The School-Based Enterprise at Wausau West High School was among the school-based enterprises in the United States achieving gold level recertification this year and will be recognized at DECA’s International Career Development Conference in April in Nashville, Tennessee, the Wausau School District announced this week.

The marketing and DECA students who worked on the re-certification were Mallory Names and Lucca Tonelli, with the assistance of their advisors Carl Hert and Taryn Fuller. The school-based enterprise, a hands-on learning lab, at Wausau West has operated for 18 years.

A school-based enterprise is an entrepreneurial operation in a school setting that provides goods and services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate national curriculum standards in marketing, finance, hospitality and management. To become DECA-certified, SBEs complete a written project detailing how their business adheres to select model business standards. Marketing educators and DECA advisors have used this educational tool for over four decades to provide their students with realistic and practical learning experiences that reinforce classroom instruction, enhance 21st-century skill development and prepare students for college and careers.

Complete information about DECA’s School-based Enterprise Certification Program can be found at