MADISON – The Wisconsin Economic Development Corp. will provide a second round of We’re All In Small Business Grants to distribute an additional $50 million to small businesses hit hard by the COVID-19 pandemic, Gov. Tony Evers announced this week.

The first phase of the program provided more than $65 million in grants to over 26,000 businesses statewide this summer. The new round aims to provide grants of $5,000 each to 10,000 additional Wisconsin small businesses.

“Wisconsin’s small businesses have demonstrated unbelievable creativity and ingenuity in adapting to the pandemic,” said WEDC Secretary and CEO Missy Hughes in a news release. “But what we’re hearing from many of them is that they’re already stretched to the limit and are concerned what the next few months will hold.”

Applications for the grants will open at 8 a.m. Oct. 19, and close at 11:59 p.m. Nov. 2. As with the previous round of We’re All In Grants, awards are not made on a first-come, first-served basis.

Businesses that received money under the first round of We’re All In Grants, as well as the Ethnic Minority Emergency Grant program, are also eligible for the second round of We’re All In Grants. Priority will be given to businesses that have not previously received funds from either of the first two programs, those with ethnically diverse ownership and those in the hardest-hit sectors, such as restaurants and taverns, hair and nail salons and barber shops, and other services.

The grants will be administered by the Wisconsin Department of Revenue in partnership with WEDC. Learn more about the program and apply at

To be eligible for the second round of We’re All In Grants, an applicant must:

  • be a Wisconsin-based, for-profit business;
  • in 2019, have 75 percent or more of company labor costs in Wisconsin and 75 percent of their assets in Wisconsin;
  • earn more than $0 and less than $1 million in annual revenues (gross sales and receipts); and
  • have started operating prior to Jan. 1, 2020, (Seasonal businesses should use the highest total FTEs employed during the season.)
  • have filed their 2019 taxes.

Before applying for the grants, applicants should familiarize themselves with the eligibility requirements and limitations as well as the information and documentation required to apply. This information, along with the grant application, can be found at If you cannot apply online, you may request assistance by calling the Wisconsin Department of Revenue at 608-266-2772.