John List, a leading economist, author and alumnus of UW-Stevens Point, will present a free lecture at the university on March 4. Photo courtesy John Boehm.

STEVENS POINT – All great ideas have one thing in common: They are not guaranteed to succeed. Why do some ideas make it big while others fail to take off? One of today’s leading economists says it comes down to a single question: Can the idea scale?

University of Chicago professor of economics and UW-Stevens Point alumnus John List, ’92, will reveal why every idea’s greatest opportunity—and challenge—lies in its potential to go from small to big.

List will present “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” at 8 a.m. March 4 in the Alumni Room of the Dreyfus University Center, 1015 Reserve St., Stevens Point.

The presentation will be simulcast at UWSP at Marshfield in Room 514 of the Everett Roehl STEM Building, 2000 West Fifth St., Marshfield, and at UWSP at Wausau in the Veninga Theater at the Center for Civic Engagement, 625 Stewart Ave., Wausau.

The event is free, but pre-registration is required. The first 250 registered attendees will receive a free copy of List’s new book, “The Voltage Effect,” at the event.

List will also meet with students, faculty and local entrepreneurs during his visit to his alma mater. Chief economic adviser at Lyft and formerly for Uber, he is a best-selling author whose work has been featured in most notable national media.