Wausau Pilot & Review is an editorially independent, nonprofit newspaper covering communities in Marathon County. This is where Wausau-area readers look first for local news, with in-depth content published in English, Spanish, Hmong and Vietnamese.

“Wausau Pilot & Review is the first and most reliable resource I rely on when I’m looking for information about our community.”

Newsletter options

Presenting sponsor opportunities available now. Contact us for more information.

Daily AM/PM editions

  • Great for events and logo placements
  • Desktop and mobile
  • 800 x 90 px, clickable OR 40 words plus link
  • 7 a.m. newsletter: $300/week
  • 5 p.m. newsletter: $300/week
  • Circulation: 38,500 and growing
  • Open rates: 30-40%

Weekly Events edition

  • Great for events and other announcements
  • Desktop and mobile
  • 800 x 90 px, clickable OR 40 words plus link
  • Sends at 3 p.m. Wednesdays: $200/week or $750/month
  • Circulation: 39,000 and growing
  • Open rates: 35-45%

Website ad units

Our digital publication offers options for sponsorship messages and ad campaigns. Ads are sold by the week in several unit sizes with multiple placement options. All ad flights except our email newsletter are sold as one slot in a rotation of up to four ads.

Our graphic artist can help design your ad for $50. Submitted ads must be in JPG format.

Unit sizes

  • Leaderboards: 2,000 x 560 pixels, horizontal only
  • Banner: 970 x 500 pixels
  • In-story and article rail ad (rail ads appear at end of scroll on mobile): 970 x 500 or 600 x 600 square


  • Leaderboards: $300/week, includes top leaderboard
  • Run of site: $150/week
  • Rail ad: $100/week

Featured Content

  • Business Spotlight (formerly Business of the Week): A story featuring your business with a writeup by one of our staff journalists and a Q&A section tailored specifically to you and photos to share details about your products or services. Story is included in AM/PM newsletter and shared to Facebook and Instagram. Price includes two weeks of banner advertising: $600. For $1,000 receive spotlight writeup plus eight weeks of banner advertising.
  • Event Promotion Package: A story about your upcoming event, shared to Facebook and Instagram, included in AM/PM newsletter AND in a weekly event email. Price without banner ad: $450. Price with one week banner advertising: $550
  • Sponsored Content: Your press release or prewritten story, guaranteed to run on a day you specify and shared to all associated social media platforms. Content is clearly marked as sponsored, includes your business or organization’s logo for high visibility. Cost: $100. Need the story written? Our journalists can write for you. Cost: $250. For sponsored content, email [email protected] with details and specifications.

All are ways to connect with our more than 35,000 daily readers and more than 25,000 social media followers, with stories that we encourage you to share on your own social media platforms.

Additional Content Sponsorships:

Your logo and business name can be featured prominently as the sponsor for some of our most popular content, offering exceptional exposure!

Sole sports sponsorships start at $200/month. Choose from Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Wisconsin Football, Wausau Woodchucks baseball, State Park Speedway racing, Wausau Cyclones hockey and high school sports for D.C. Everest, Wausau Newman Catholic, Wausau East and Wausau West.

Additional content sponsorships: Our summer weekly road construction update, fall color map, summer yard sale map, weekly winter sports report, obituaries, births, restaurant inspection reports, recipe of the week and cocktail of the week are all sponsored by local businesses.

Special promotion sponsorships: Your business can sponsor one of our popular promotions. Choose from our Buck Board contest, Letters to Santa, Love Notes or featured photo galleries.

Email [email protected] for details and availability.

Why sponsor Wausau Pilot & Review? Our media kit has all the reasons!

Ad policy: Wausau Pilot & Review reserves the right to accept or decline any advertisement or sponsorship. The Pilot will decline to accept advertising it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fails to comply, in Wausau Pilot’s sole discretion, with its standards of decency, taste or dignity.