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Smokey (the) Bear is still keeping his watchful eye on America’s forests after 75 years on the job

Wendy Melillo, American University School of Communication Smokey Bear turned 75 today. The star of the longest-running public-service advertising campaign in U.S. history is now big on social media, with Facebook, Flickr, Instagram and Twitter accounts. Americans are also still sending the imaginary character loads of real mail. The postal service has delivered hundreds of […]