MARSHFIELD – Security Health Plan of Wisconsin, Inc., has named Chris Bruni of Baraboo as vice president of sales strategy, the company announced today.
In this new role, Bruni will oversee the development of a new sales and retention program, staffing plan and agent distribution strategy at Security Health Plan.
Bruni has had a long career at the health plan that spans more than a decade, during which time he has worked across all the product lines the health plan offers, including Medicare, individual and family products, or IFP, and large and small employer group, according to a Security Health Plan news release. Most recently, he was the director of consumer sales and oversaw distribution of the health plan’s Medicare and IFP products.
As vice president of sales strategy, Bruni will focus on achieving various strategic outcomes for Security Health Plan, primarily growth across all product lines.
Bruni is an alumnus of the University of Wisconsin School of Business where he earned a bachelor of business administration degree in administrative management. He has furthered his education over the years with management and marketing training programs from the University of Saint Thomas School of Business, The Wharton School and Northwestern University – Kellogg School of Management.