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PSB Holdings appoints new vice president

in Biz Briefs

WAUSAU – The holding company for Peoples State Bank has appointed Pat Heier as vice president of PSB Holdings, Inc., the company announced this week.

Heier will continue to serve as senior vice president, commercial banking group leader of Peoples State Bank.

“Pat’s dedication and drive in commercial banking over the past 12 years has helped lead Peoples forward in our strategic plan,” said Bill Fish, chairman of the board of directors, in a PSB Holdings news release. “His appointment as vice president of PSB Holdings also serves as recognition of the importance of our commercial business and customers to our success.”

Heier joined Peoples in 2007 and has been credited in growing the bank’s commercial loan and deposit portfolios while maintaining high credit quality. He has leveraged his 30 years of banking experience at both large national and community banks to increase Peoples’ net income and asset growth, according to Peoples. And he has been instrumental in PSB’s growth strategy, leading the startup of Peoples Milwaukee loan production office in 2016.

Heier serves as a board member of The Women’s Community, Inc., and the Wisconsin Woodchucks. He is a big brother for the Big Brothers Big Sisters of Central Wisconsin, and has volunteered for several other Wausau area organizations and nonprofits.

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